The Three wise monkeys embody the principles of 'see no evil, hear no evil and speak no evil' ... Traditionally, the three monkeys are Mizaru, covering his eyes, who sees no evil; Kikazaru, covering his ears, who hears no evil; and Iwazaru, covering his mouth, who speaks no evil but in modern times people portray such values and morals but in reality find loopholes to still seek out evil. This matchbox campaign used modern day situations in which people half-heartedly follow these principles.
